Tate modern: SUPERFLEX ONE TWO THREE SWING!

Tate Modern’s Turbine Hall may seem like a giant playground but its latest interactive installation, by Danish collective Superflex, reflects the challenges society’s apathy towards the political, environmental and economic crises of our age.

Part of this year’s Hyundai Commission, One Two Three Swing! is the third project to take up the gallery’s annual commission to create a site-specific work for the Turbine
Hall. the team of the SUPERFLEX consists of 3 leading artists, as well as the installation itself has 3-stage journey exploring apathy, production, and movement.

1. I find a colossal silver sphere swinging overhead, the sloping floor covered in striped carpet.The colours are derived from those on British banknotes.

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2. Active zone of the orange-piping playground. We’ll engage in collective action with people we don’t know, It is an artwork that shows the movements of people on other swings.The number of people they believe is initiating collective action.

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it’s a great idea to combine something so simple as swings, the swing is a great reminder of our childhood memory. with modern society, representing different ages, to remind us about the need of collaboration. even just only basic collaboration.

Project 1: Final Outcome

After my crit, I start to draw my illustration for my postcards. I spend time for walking around Cambridge in this 2 weeks and did a quick sketch of someone that looks interesting with their styles. someone can present themselves through their fashion.

Actually, I decided to draw two postcards and I found out we had more time for our deadlines. so I will draw two more of it for complete all of my story about this project.

Final Outcome:

grand

    market
mill
vintage

When I finished all of my postcards I think I really like it because everything that I draw is very my style. and it looks fun and young more than the first one that I drew.
it’s good for comparing the old and new work. and then I decide to design the back side of postcard too.

behind
In the future, I want to print it out in the hard and glossy paper. and develop the design of postcard’s packaging for selling in local fashion brand in Cambridge.
it’s gonna be a good fashion promotion for fashion in Cambridge.

Project 3: Final crit and Final outcome

Today we have final crit on our third project. After presented,

I got the positive comments:
1. the storyline is very clear.
2. good point for the target audience: women/teenager
3. target campaign: social media

and I got progression advice from the group:
1. Creating words? with real product/stickers on top of posters such as smoking kills/sugar kills.
2. Comparing the effect of sugar and drug on your posters.
3. Do more research about Diabetes.

I agreed with all of the comment. It is useful for me to develop my project. I think I have to think about the wording of posters, colour and composition in this week.

Execution:
Because the day that I want to take a photo is on the Christmas holiday so the studio is closed. I have to set everything in my dorm. I bought colour papers for the background and use two table lamps for add more light and use big white paper for reflecting light. with the help of my friend. I try to not use light for the dorm but use just only light from lamps because I want pictures that have a strong contrast light.

It quite difficult because I have to do everything in each frame. in the second photo, I have to hold the spoon in one hand and another hand I have to hold reflect paper. I feel the struggle with every part of my body.hahaha but thank you for my friend to help me take a photo and hold stuff, Thanks for Judy to be my model because she lives in the same dome with me.

Final outcome:
After editing my photo and I decide to use the layout by using contrast colours and strong font for easy to attract people when this series of the poster was stick on the street.

sugar-1
sugar-2
sugar-3
Reflection:
I think I did a good job considering it was my first time to do poster by taking photography by myself. If I can develop it further in my work I will think about the text that appears on the poster. and I would post it on social media and it could become more kind of comparing between sugar and drug in different styles. However, I quite satisfied with the final one it gives a feeling of quirky, fun and young it is fit for my target audience that I think in the first crit.

Project 3: Idea Development

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Concept:
While doing my research about of sugar addiction, sugar blues and empty calories.
I was really inspired by the quote from the Sugar Blues (1975) book.
” I compared sugar to heroin and called it at least as addictive as nicotine ” so I think to do more research about sugar addiction has effect on our health as the drug. because this might be an interesting idea to raise awareness and self-acceptance for the target audience.

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this is the article that I research about sugar addiction is dangerous as same as drug abuse.

The article was co-authored by cardiovascular research scientist James J DiNicolantonio and cardiologist James H O’Keefe, both from Saint Luke’s Mid America Heart Institute in Kansas, together with William Wilson – a physician with the nonprofit US group practice Lahey Health.

“Consuming sugar produces effects similar to that of cocaine, altering mood, possibly through its ability to induce reward and pleasure, leading to the seeking out of sugar,” they write, citing rodent studies which show that sweetness is preferred even over cocaine and that mice can experience sugar withdrawal.

Speaking to the Guardian, DiNicolantonio said that the consumption of sugar was a grave concern. “In animals, it is actually more addictive than even cocaine, so sugar is pretty much probably the most consumed addictive substance around the world and it is wreaking havoc on our health.”

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so my concept is ” SUGARHOLIC ” I will do the posters for raising awareness our target audience. How much that they consume sugar? and my target audience will be woman teenager and student. because I did the research about young female feel depression early twelve.
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this is the question from www.7cups.com It is the website for talking with people for online therapy & counselling. and more than 32% is the problem about depression in weight of the young woman. and I think we have a plenty of ways to improve this situation, but the first and most significant step is to accept the way you are right now
because my idea is everyone can ugly and fat but that’s how you are. There’s nothing wrong with that. and everyone can accept themselves as there are.  so I try to make a series of the poster that can raise awareness before they consume sugar.

and I got my colour palette from http://www.colourlover.com that Rachel suggests me. We can search colour palette that related to our concept. so my palettes is an addiction in young people’s aspect.

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From my concept. I want to create my poster in the provocative and attractive ways
so I get inspiration from Toilet paper magazine.

Toilet paper magazine’s cover quite interesting in the ways of composition and contrast colours.

In Toilet Paper, the images might appear to have been appropriated from world’s most surreal stock-photograph service, but they’re all made from scratch. “Every issue starts with a theme, always something basic and general, like love or greed,” Cattelan explained. “Then, as we start, we move like a painter on a canvas, layering and building up the issue. We always find ourselves in a place we didn’t expect to be. The best images are the result of improvisation.” Many images are rejected, he said, because they’re “not Toilet Paper enough.” What makes a Toilet Paper photo? “We keep homing in on what a Toilet Paper image is. Like distilling a perfume. It’s not about one particular style or time frame; what makes them Toilet Paper is a special twist. An uncanny ambiguity.”

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This is my storyboard before I take a photograph of this series.
by ideas is about people consume sugar like drug abuse.
so I have five sketches but I will choose three of it.  
1. Rolling a joint with sprinkles
2. Nutella syringe
3. Candy cane cigarettes
4. Doughnut medicines.
5. Smoke snack, jelly or cereal as use cocaine

Project 3: Sugar addiction

This week we sat around the table and talked about our concept and research. We gave feedback to each other. I think this is very useful for our project because I quite confuse about my concept. I don’t know how to use sugar object relate to our discipline.

Everyone gave me the interesting topic of sugar.
1. History of sugar ( I already researched this topic.)
2. Rationing sugar in the war.

rationing_in_ww2
– Ration in world war II: Official rationing began on 8 January 1940 with bacon, butter and sugar. Rations were distributed by weight, monetary value or points. One person’s typical weekly allowance would be one fresh egg; 4oz margarine and bacon (about four rashers); 2oz butter and tea; 1oz cheese; and 8oz sugar. The meat was allocated by price, so cheaper cuts became popular. Points could be pooled or saved to buy pulses, cereals, tinned goods, dried fruit, biscuits and jam.
3. Sugar consumption.
4. Natural sugar like fruits and honey
Daniil give me an example of one queen obsessed with honey, and she died early.
5. Sugar addictive obesity and withdrawal.
6. Religion: Some Christians Give up Chocolate for Lent.

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-It seems traditional that everyone gives up something for Lent for 40 days, and more often than not it seems to be chocolate. I hear every year that people will use Lent as an opportunity to cut out something that’s bad for them and lose some weight.
7. Saccharin
Sodium saccharin (benzoic sulfimide) is an artificial sweetener with effectively no food energy that is about 300–400 times as sweet as sucrose but has a bitter or metallic aftertaste, especially at high concentrations. It is used to sweeten products such as drinks, candies, cookies, and medicines.
8. The biological and physical effects sugar have on the body. 
9. Is it good what it does when over consume sugar? 
10. Fairtrade ( I already researched this topic too.)

At this moment I think from 2-9. It is the topic of sugar addiction so think I will research more dept on this topic.
Sugar Addiction
Concerns about the health effects of consuming sugar have been expressed for the past four centuries. The primary early concern was the relationship between sugar consumption and dental cavities.One of the first references to this is in the writings of Paul Hentzner, a German visitor to England who met the 66 years old Elizabeth I in 1598. He described her as having black teeth, commenting that it was ‘a defect the English seem subject to from their too great use of sugar’. The medical authorities agreed: sugar rotted the teeth.
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Empty Calories

In human nutrition, the term empty calories apply to foods and beverages composed primarily or solely of sugar, fats or oils, or alcohol-containing beverages. An example is carbonated soft drinks. These supply food energy but little or no other nutrition in the way of vitamins, minerals, protein, fibre, or essential fatty acids. Fat contributes nine calories per gram, ethanol seven calories, sugar four calories. The U.S. Department of Agriculture (USDA) advises, “A small amount of empty calories is okay, but most people eat far more than is healthy.” The phrase is derived from low nutrient density, which is the proportion of nutrients in a food relative to its energy content.

The error of considering energy foods as adequate nutrition was first scientifically demonstrated by François Magendie by experiments on dogs and described in his Précis élementaire de Physiologie. He showed that only sugar, or only olive oil, or only butter, each led to the death of his test animals in 30 to 40 days

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The ’empty calories’ argument is that a diet high in added sugar will reduce consumption of foods that contain essential nutrients. One review reported that for increases in consumption of added sugars, nutrients at most risks for inadequacy were vitamins E, A, C, and magnesium. For these, nutrient intake was less with each 5% increase in added sugars intake.

A diet high in alcohol can have the same effect. According to one review, “Micronutrient deficiencies occur in patients with ALD (alcoholic liver disease) because of the major proportion of calories derived from alcohol lack minerals and vitamins. Specific emphasis is necessary for zinc, vitamin D, thiamine, folate, cyanocobalamin, and selenium.” People with ALD also display sarcopenia – muscle wasting – but it is not clear if this is due to chronic low protein intake or the disease, which is known to inhibit muscle protein synthesis.

References:

En.wikipedia.org. (2018). Empty calorie. [online] Available at: https://en.wikipedia.org/wiki/Empty_calorie [Accessed 24 Feb. 2018].

Pick the Brain | Motivation and Self Improvement. (2018). Stop Giving Your Brain the “Sugar Blues” | Pick the Brain | Motivation and Self Improvement. [online] Available at: https://www.pickthebrain.com/blog/stop-giving-your-brain-the-sugar-blues/ [Accessed 24 Feb. 2018].

Project 3: History of sugar

After looking at my primary research. I decided to take a more in-depth look at the history of sugar.

History of sugar:
Extracting the sweet juice from sugar cane and turning it into crystals of sugar is a complicated process. There is little archaeological evidence to indicate just where or when cane juice was first converted into a form that could be preserved for the longer period. Most historians consider eastern India, About 2,500 years ago, the point of origin for the sugar industry. The main reason for this attribution is that many early Indian written sources mention cane sugar and its sweet juice.

Sugar is a standard part of human life. From the time of its invention, refined sugar has been a part of our day-to-day life. Sugar was first produced from sugarcane plants in northern India sometime after the first century.[1] The derivation of the word “sugar” is thought to have been from Sanskrit and Sanskrit literature from India, written between 1500 – 500 B. C., provides the first documentation of the cultivation of sugar cane and manufacture of sugar in the Bengal region of India. The Sanskrit name for a crudely made sugar substance was “Guda”, meaning “to make a ball or to conglomerate.”

The history of sugar has five main phases:
1. The extraction of sugar cane juice from the sugarcane plant; and, the subsequent domestication of the plant in tropical Southeast Asia sometime around 8,000 B.C.
2. The invention of manufacture of cane sugar granules from the sugarcane juice in India a little over two thousand years ago, followed by improvements in refining the crystal granules in India in the early centuries A.D.
3. The spread of cultivation and manufacture of cane sugar to the medieval Islamic world together with some improvements in production methods.
4. The spread of agriculture and manufacture of cane sugar to the West Indies and tropical parts of the Americas beginning in the 16th century, followed by more intensive improvements in production in the 17th through 19th centuries in that part of the world.
5. The development of beet sugar, high fructose corn syrup and other sweeteners in the 19th and 20th centuries.

Early use of sugarcane in India:
Sugarcane originated in tropical South Asia and Southeast Asia. Different species likely originated in different locations with S. Barberi originating in India New Guinea.Originally, people chewed sugarcane raw to extract its sweetness. Indians discovered how to crystallize sugar during the Gupta dynasty.

zuckerms
Indian sailors, consumers of clarified butter and sugar, carried sugar by various trade routes. Traveling Buddhist monks brought sugar crystallization methods to China.During the reign of Harsha (r. 606–647) in North India, Indian envoys in Tang China taught sugarcane cultivation methods after Emperor Taizong of Tang (r. 626–649) made his interest in sugar known, and China soon established its first sugarcane cultivation in the seventh century. Sugar became a staple of cooking and desserts. In the year 1792, sugar rose by degrees to an enormous price in Great Britain. The East India Company was then called upon to lend their assistance to help in the lowering of the price of sugar. On 15 March 1792, his Majesty’s Ministers to the British Parliament presented a report related to the production of refined sugar in British India.sugar could be produced in India with many superior advantages, and a lot more cheaply than in the West Indies.

Sugar cultivation in the New World:
The Portuguese took sugar to Brazil. By 1540, there were 800 cane sugar mills in Santa Catarina Island and there were another 2,000 on the north coast of Brazil, Demarara, and Surinam. The first sugar harvest happened in Hispaniola in 1501, and many sugar mills had been constructed in Cuba and Jamaica by the 1520s.Contemporaries often compared the worth of sugar with valuable commodities including musk, pearls, and spices. Sugar prices declined slowly as its production became multi-sourced, especially through British colonial policy. Formerly an indulgence of only the rich, the consumption of sugar also became increasingly common among the poor as well. Sugar production increased in mainland North American colonies, in Cuba, and in Brazil. The labour force at first included European indentured servants and local Native American slaves. However, European diseases such as smallpox and African ones such as malaria and yellow fever soon reduced the numbers of local Native Americans.

Hacienda_La_Fortuna_Francisco_Oller_1885_Brooklyn_Museum

Europeans were also very susceptible to malaria and yellow fever, and the supply of indentured servants was limited. African slaves became the dominant source of plantation workers because they were more resistant to malaria and yellow fever and because the supply of slaves was abundant on the African coast.
Tropenmuseum_Royal_Tropical_Institute_Objectnumber_3581-33h_Ingekleurde_litho_voorstellende_de_oo

A 19th-century lithograph by Theodore Bray showing a sugarcane plantation. On right is “white officer”, the European overseer. Slave workers toil during the harvest. To the left is a flat-bottomed vessel for cane transportation.

As Europeans established sugar plantations on the larger Caribbean islands, prices fell, especially in Britain.

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Sugarcane quickly exhausts the soil in which it grows, and planters pressed larger islands with fresher soil into production in the nineteenth century as demand for sugar in Europe continued to increase: “average consumption in Britain rose from four pounds per head in 1700 to eighteen pounds in 1800, thirty-six pounds by 1850 and over one hundred pounds by the twentieth century.” In the 19th century, Cuba rose to become the richest land in the Caribbean (with sugar as its dominant crop) because it formed the only major island landmass free of mountainous terrain. Instead, nearly three-quarters of its land formed a rolling plain — ideal for planting crops.

I think the history of sugar is quite unuseful for my project. it’s too deep and quite serious in a political way. so I have a class with Jo in next week. I think I need some help from her feedback about my concept.

Bibliography:

Dansukker.co.uk. (2018). How sugar arrived in Europe – Dansukker. [online] Available at: https://www.dansukker.co.uk/uk/about-sugar/how-sugar-arrived-in-europe.aspx [Accessed 23 Feb. 2018].

En.wikipedia.org. (2018). History of sugar. [online] Available at: https://en.wikipedia.org/wiki/History_of_sugar [Accessed 23 Feb. 2018].

Sucrose.com. (2018). SKIL – History of Sugar. [online] Available at: http://www.sucrose.com/lhist.html [Accessed 23 Feb. 2018].

Project two: Invisible made visible. Idea three and experiment

On Wednesday Anya gave us the idea developing the workshop, so we came up with a new idea from this workshop. We try to combine three interesting ideas from the people in our group.
Judy: make something that people could join and get a present.
James: make people play games in real life.
Sasha: make a Christmas tree with handmade ornaments that people can take it and put some note or wish instead.

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We combined these three ideas and decided to make a living Christmas tree with ornaments that people can collect when they complete our mini challenge. So, we’re waiting to present our idea with Anya and get her feedback.

Meeting 29/11 with Anya:
We presented our Christmas idea to Anya, and she thinks it doesn’t sound good enough for doing a project.

After we sat down and had a brainstorm with Anya, we came up with the topic of blind dating and confession booth. And then we came up with the idea of making people interact without seeing each other. And the sub-theme is people feel more comfortable talk without having to see another face. I think the concept of the booth that has the screen in the middle is a good idea for social interaction project.

Research:
Why Millennials Are Texting More And Talking Less.

Why are Millennials shying away from calls? Many see the phone as overly intrusive, even presumptuous. One young worker tells The Wall Street Journal that calling someone “without e-mailing first can make it seem as though you’re prioritising your needs over theirs.” Additionally, task-oriented Millennial employees just want to know what to do; reading emotions can be an unhelpful chore. They default to whichever communication method will help them complete their to-do list as efficiently as possible—a priority that reflected in how they communicate more generally. One employer tells the Minneapolis Star Tribune that her Millennial workers tend to skip the small talk and “get right to the point.”

The buffer of texting is also used to skirt difficult face-to-face conversations. “Face It, Don’t Facebook It,” instruct the pins given to high school students during a Boston Public Health Commission etiquette seminar.

Texting poses further problems for professions that rely on the gift of gab. Personal rapport, for example, is key to successful sales pitches—a fact that has led some firms to hire consultants to help Millennial staffers feel more comfortable on the phone. Some companies are even using Big Data to alter their sales method: With tools like the popular CRM platform Salesforce, firms can build comprehensive customer profiles to determine which customers they should call and which they should e-mail.

Bibliography:
Howe, N. (2018). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/neilhowe/2015/07/15/why-millennials-are-texting-more-and-talking-less/#654a48db5975 [Accessed 16 Feb. 2018].

The final idea and pitch 30/11:

1. Blind Bench (from blind dating, and our booth with a screen that we can set over on a bench anywhere in Cambridge)
2. Idea: we will put a screen on a bench and have two random people sit on each side. One side is for drawing, the other for answering their personal questions. Afterwards, they will switch place and do it again. It will take around five minutes per round.
3. After that, they can reveal the illustrations and themselves. The sketches are shared on social media where we tag people by using the hashtag #blindbench. But in we changed the campaign name to BlaBlaBench instead. Blind bench name could be a sensitive name for the actual blind person.

These are the colours we (Lupe and I) would use the social media. We would launch a Facebook page and anfp0 Instagram page.


We will insert – picture of sketches that we can tag the people.
– teaser video
– quotes and interesting question during the conversation.

Friday 01/12: Experiment session
We got some wood from 3D class, and then we installed by ourselves in the canteen where we put the big wood between two tables. We prepared pencil, marker and paper for one side. And another side we have question cards for answering personal questions. These are the example some of the sketches as a result of our experiment.

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As a result, the experiment session was better than I thought. People make me surprised that don’t mind to tell a personal story to a stranger. And they all understood what they had to do.

– 3-5 questions are perfect amounts for each round.
– It might be more clear to change every maker to black colour.
– draw in the sketchbook is easier to collect more than the paper.

After our successful experiment, now we can start working on the real booth. 😀